1月28日，廣汽埃安首家中國香港陳列室隆重開業，品牌暨AION Y Plus產品發佈會於九龍灣舉行，宣告廣汽埃安正式登陸香港，廣汽集團國際化版圖再下一城。旗下AION Y Plus、Hyper SSR、Hyper HT、AION ES等新能源明星產品驚豔亮相，爲香港帶來一場新能源汽車科技盛宴，全面展示“科技廣汽”實力。
On January 28, GAC AION declared open its first showroom in Hong Kong, China, and held the brand and AION Y Plus product launch in Kowloon Bay, announcing the official entry of GAC AION in Hong Kong and marking a further step of GAC Group’s internationalization move. The lineup of AION Y Plus, Hyper SSR, Hyper HT , AION ES and other new energy vehicles (NEVs) staged a NEV technology feast to Hong Kong and fully showcased the strength of ‘Tech GAC’.
中央人民政府駐香港特別行政區聯絡辦公室經濟部部長徐衛剛、香港特別行政區環境事務委員會主席劉國勳、廣汽埃安總經理古惠南、廣汽國際總經理衛海崗、廣汽國際副總經理王順勝等出席了本次發布會，共同見證廣汽埃安在香港市場揚帆起航。
Xu Weigang, Director General of the Economic Affairs Department of the Liaison Office of the Central People’s Government in the Hong Kong Special Administrative Region; Liu Guoxun, Chairman of the Panel on Environmental Affairs in the Hong Kong Special Administrative Region; Gu Huinan, President of GAC AION; Wei Haigang, General Manager of GAC International; Wang Shunsheng, Deputy General Manager of GAC International and others attended the press release, jointly witnessing GAC AION’s entry into the Hong Kong market.
圖 | 埃安九龍灣陳列室
核心區域 首家陳列室精彩亮相
The first showroom in the core area made a brilliant debut
全新開業的埃安九龍灣陳列室位于九龍東商業大廈“第一集團中心”。這裏人流集中，交通便利，不僅是本地核心商業區，也是各大汽車品牌的聚集地。陳列室周邊有 MegaBox大型商場、郵輪碼頭以及即將落成的大型綜合體育場館，未來的客流潛力不可估量。
The newly opened AION Kowloon Bay Showroom is located in the ‘First Group Center’, a commercial building in east Kowloon. With a concentrated flow of people and convenient transportation, it is not only the core commercial area locally, but also a cluster of major automotive brands. Surrounded by MegaBox shopping mall, cruise terminal, and a soon-to-be-completed large comprehensive sports stadium, the showroom is expected to embrace a great passenger flow.
九龍灣陳列室以簡約、時尚風格為主，突出科技氛圍，劃分為展示區域、休息區及洽談區域等。陳列室內還設有新能源充電展示區，幫助客戶了解充電配套設備及如何充電操作。客戶可以在這裏盡享觀賞、試車、辦理文件等一站式服務。
The Kowloon Bay Showroom, with a simple yet fashionable style, presents a technological atmosphere. Divided into exhibition area, rest area, negotiation area and so on, it is also a new energy charging display area to demonstrate charging supporting equipment and how to use them. Here, customers can enjoy one-stop services such as viewing, testing, and formalities processing.
發布會上，一衆嘉賓共同為埃安九龍灣陳列室開業進行剪彩儀式，期待廣汽埃安在香港市場的騰飛發展，引領綠色出行新風潮。
At the press release, a group of guests jointly held a ribbon cutting ceremony for the opening of the AION Kowloon Bay showroom, hoping for the rapid development of GAC AION in the Hong Kong market and leading a new trend of green travel.
圖 | 埃安九龍灣陳列室開業剪彩
廣汽埃安總經理古惠南向來賓介紹了廣汽埃安的發展曆程、自主研發核心科技及全球化戰略等。古惠南說：“廣汽埃安實現高速高質量發展，是全球最快達成百萬的汽車品牌，銷量穩居世界新能源汽車企業前三。廣汽埃安將以香港作為全球化戰略的重要支點，加強與香港科技企業合作，以香港為基地開展轉口貿易，吸引世界資本投資，為香港同胞帶來最優質的智能汽車産品和服務！”
Gu Huinan, President of GAC AION, shared the development history, independent R&D of core technologies, and globalization strategy of GAC AION. He said, ‘GAC AION has achieved high-speed and high-quality development and is the world’s first car brand to break the millionth benchmark, with sales ranking among the top three NEV companies around the globe. GAC AION will take Hong Kong as an important base of its globalization strategy by strengthening partnership with Hong Kong high-tech enterprises and conducting transit trade based in Hong Kong, so as to attract global capital investment and bring the highest quality intelligent car products and services to Hong Kong customers.’
圖 | 古惠南發表致辭
廣汽國際總經理衛海崗在致辭中分享了廣汽集團的國際化戰略以及在香港市場的發展規劃。他表示：“今天，我們正式在香港推出新産品，正是出于對香港市場的重視，想把最好的技術、最好的車型帶給香港消費者。好産品都值得等待！除了現在的埃安車型外，接下來我們還會導入更多純電動、插電式混能等多種新能源車型，滿足香港市場的多元化需求。後續，以香港市場為戰略據點，我們將持續擴張亞太新能源市場版圖，進一步深化國際化布局。”
In his speech, Wei Haigang, General Manager of GAC International, shared GAC Group’s internationalization strategy and development plan in the Hong Kong market. He said: ‘Our official launch of a new product here today means that Hong Kong is an important market to us, and we want to bring the best technology and models to local consumers. There will be more coming. Besides AION models, we will also introduce BEVs, PHEVs and other NEVs to meet the diversified needs of customers here. In the future, we will continue to expand our new energy market map in the Asia Pacific Region with Hong Kong as our strategic stronghold, further deepening its international layout.’
圖 | 衛海崗發表致辭
隨後，香港埃安總經理張振國公布了首款在香港上市的産品——AION Y Plus，以远超同级的最长550KM纯电续航性能、智能座艙、百變空間等優勢，引起香港消費者和業界的高度關注。張振國總經理現場還表達了與廣汽埃安共同深耕香港市場的信心，他說：“今年稍後，我們計劃在不同地區開設更多陳列室及維修中心，為香港顧客提供更優質的體驗服務，進一步加深客戶對埃安品牌的認知及信心。”
Subsequently, Zhang Zhenguo, General Manager of Hong Kong AION, announced the first product to be launched in Hong Kong – AION Y Plus, which had attracted much attention from Hong Kong consumers and the industry with its merits such as a maximum BEV range of 550KM, an intelligent cockpit, and a versatile space. Zhang also expressed his confidence in jointly cultivating the local market with GAC AION. He said, ‘We are planning more showrooms and maintenance centers for different regions of Hong Kong, which may be available later this year to provide Hong Kong customers with better experience services and further deepen their understanding and confidence in the AION brand.’
圖 | 張振國發表致辭
出席本次發布會及開業盛典的現場嘉賓，都對廣汽埃安的領先技術及綜合實力留下深刻印象。有媒體表示，廣汽埃安毫無疑問已是全球新能源汽車的佼佼者，在科技研發領域的長期投入，為其産品賦予了更高價值，相信將為香港市民帶來科技豪華的優質出行生活。不少消費者被埃安車型吸引，表示新車正式上市時會購買，並對其補能服務的規劃充滿信心。
The guests present at the press release and opening ceremony were deeply impressed by GAC AION’s cutting-edge technology and overall strength. As reported by some media, GAC AION has undoubtedly ranked itself among the top in the global NEV market. Its long-term R&D investment has injected higher value into its products, which will surely bring Hong Kong citizens a luxurious and high-quality travel experience. Many consumers were interested in the AION model, expressing their willingness to purchase the car when it is officially launched, and their confidence in its planning of energy replenishment service.
科技廣汽 埃安明星車型驚豔香港
‘Tech GAC’ amazes HK via AION star model
開業當天，除了新發布的AION Y Plus，廣汽埃安的Hyper SSR、Hyper HT、AION ES均在陳列室亮相。來賓近距離體驗後，紛紛點贊廣汽埃安在外觀設計、智能配置及空間利用等方面的越級優勢。
On the opening day, besides the newly released AION Y Plus, the Hyper SSR, Hyper HT, AION ES were also unveiled in the showroom. After a close experience, the visitors all thought highly of GAC AION’s appearance design, intelligent configuration, and space utilization.
今年5月將正式進入香港市場的AION Y Plus是備受消費者喜歡的“科技頭等艙”，NEDC標准續航裏程為490KM。對于香港消費者對車內大空間的需求，AION Y Plus升級後備箱空間，可以輕松容納3個大行李箱。此外，作為“露營神車”，一輛車就可以搬走一個營地，符合熱愛露營生活的香港消費者的需求。
The AION Y Plus, which will officially enter the Hong Kong market in May this year, is popular among fans of technological cockpits, and it has a NEDC standard range of 490 kilometers. To meet Hong Kong consumers who prefer a roomy interior, the AION Y Plus has upgraded the trunk space, which can easily accommodate three large suitcases. In addition, as a ‘camping car’, it can carry a campsite, making it a favorite choice for Hong Kong consumers who love camping life.
圖 | 領導嘉賓與AION Y Plus展車合影
Hyper SSR則是埃安旗下高端豪華車系Hyper昊鉑的首款車型，被譽為“中國第一超跑”，擁有前1後2三電機，電驅峰值總功率達900kW，采用前後雙叉臂懸架，實現極致操控性和乘坐舒適性。Hyper HT是5座高端純電SUV，專為香港精英家庭量身定制移動的家，車長達4935mm，車內空間寬敞，後備箱儲物容積最大達到1802L，周末全家出遊盡享豪華舒適。AION ES是廣汽埃安針對出行市場的特供車，使用136馬力電動機，電池容量為50.6千瓦時，一次充電續航裏程可達442公裏（NEDC）。
The Hyper SSR, known as the ‘No. 1 Supercar in China’, is the first model of Hyper, the high-end luxury car series under the AION flagship. It has three motors, with one in the front and two in the rear, and a peak total power of 900kW, and adopts front and rear double wishbone suspension, achieving ultimate handling and ride comfort. The Hyper HT is a 5-seater high-end BEV SUV specially designed for elite families in Hong Kong. Measuring 4935mm in length, it has a spacious interior and a trunk space up to 1802L, allowing families to enjoy luxury and comfort on weekends. AION ES is a specially designed vehicle for the travel market by GAC AION. It uses a 136-horsepower electric motor, a battery capacity of 50.6 kW•h, and a cruising range of up to 442 kilometers on a single charge (NEDC).
圖 |埃安明星車型Hyper SSR、Hyper HT驚艷亮相
開業現場還設置了科技體驗區以及情景展示區，重點展示廣汽埃安的科技成果以及埃安車型的生活場景。廣汽埃安作為中國少有的“EV+ICV”全棧自研的車企，擁有多項領先行業的自主研發核心技術。例如，埃安擁有行業首個車雲一體集中式電子電氣架構——星靈架構，實現整車服務化、L3/L4智能駕駛等高階功能；在智能駕駛系統方面，全新升級的智能領航輔助系統（NDA）帶來更智能的駕駛體驗；早在2020年，埃安量産交付了全球首批L3級智能駕駛車輛，引領行業邁入智駕新時代。
The opening even also arranged a technology experience area and a scenario display area, mainly showcasing the technological results of GAC AION and the living scenarios of AION models. As one of the few ‘EV+ICV’ dual-core self-developed car companies in China, GAC AION has multiple industry-leading self-developed core technologies. For example, AION is built on X-Soul Architecture, the industry’s first vehicle cloud integrated centralized electronic and electrical architecture, which realizes advanced functions such as vehicle service-oriented and L3/L4 intelligent driving. In terms of intelligent driving, the newly upgraded Intelligent Navigation Assistance System (NDA) offers a more intelligent driving experience. As early as 2020, GAC AION mass-produced and delivered the world’s first batch of L3 intelligent driving vehicles, leading the industry into a new era of intelligent driving.
廣汽埃安彈匣電池、誇克電驅、AEP3.0平台等先進技術成果也在陳列室中展出，全面展示廣汽埃安持續的科技創新實力。
GAC AION also exhibited its advanced technological achievements such as Magazine Battery, Quark electric drive, and AEP3.0 platform in the showroom, fully demonstrating GAC AION’s sustained innovativeness.
隨著廣汽埃安及旗下車型在香港上市，未來將有更多純電動、插電式混能等多種世界級新能源車型進入香港市場，為香港消費者帶來多元化的綠色出行選擇。
With the launch of GAC AION and its subsidiary models in Hong Kong, more world-class NEVs such as BEVs and PHEVs will enter the local market in the future, bringing diversified green travel options to local consumers.
全面布局，助力香港綠色發展
Comprehensive layout to make Hong Kong greener
當前，為實現碳中和及減碳目標，香港正積極采取包括綠色交通在內的多項脫碳措施，加快香港綠色轉型及推動區域減碳進程。隨著消費者環保意識增強，新能源購車比例也正持續上升。
Currently, to achieve carbon neutrality and reduction goals, Hong Kong is actively adopting multiple decarbonization measures, including green transportation, to accelerate green transformation and promote regional carbon reduction. With the increasing awareness of environmental protection, more and more consumers tend to buy NEVs.
作為全球領先的新能源車企，廣汽埃安也在2023年達成累計産銷百萬的裏程碑，成為全球産銷最快破百萬的純電汽車品牌，彰顯了在科研創新和市場口碑方面的強大實力。因此，埃安對香港市場充滿信心，預計將在今年內建設6家銷售服務中心，更好地為香港消費者提供競爭力更強的産品和便捷的服務，滿足日益增長的新能源汽車需求。
As a world-leading NEV company, GAC AION also set a milestone of producing and selling the one millionth car in 2023, becoming the fastest-growing BEV vehicle in this regard worldwide and demonstrating its great strength in innovation and market. Therefore, AION is full of confidence in the Hong Kong market and plans to set up six sales service centers this year to better provide Hong Kong consumers with more competitive products and convenient services, and meet the growing demand for NEVs.
此外，依托廣汽集團全面布局的縱向一體化新能源産業鏈，廣汽埃安計劃為香港提供一體化新能源産業鏈方案，打造綠色能源和智能充電解決方案，車樁協同，穩步發展，推動香港能源事業及綠色交通加速轉型升級。
In addition, based on the vertically integrated new energy industry chain arranged by GAC Group, GAC AION plans to provide a package of new energy industry chain solutions for Hong Kong, develop green energy and intelligent charging solutions, and steadily coordinate the development of vehicles and charging piles, accelerating transformation and upgrading of Hong Kong’s energy industry and green transportation.
針對香港市場目前充電樁不足，慢充占比高的現狀，廣汽埃安未來將會在香港持續布局1000V超充站，計劃到2028年完成300個公共充電樁的建設，為用戶提供更便捷的補能服務，讓香港市民享受廣汽埃安所帶來的高端能源生活方式，助力香港的綠色轉型發展。
In response to the current shortage of charging stations and a high proportion of slow charging facilities in Hong Kong, GAC AION will install 1000V overcharging stations locally in the future. It plans to complete the construction of 300 public charging stations by 2028, so as to provide users with more convenient energy replenishment services. Through this move, GAC AION can bring a high-end energy lifestyle to Hong Kong citizens and, and contribute to a greener Hong Kong.
立足灣區，廣汽國際化再邁新台階
GAC takes a new internationalization step based in the Bay Area
香港是粵港澳大灣區發展的核心引擎之一，更是輻射東南亞、連接東西方的重要橋梁，一直都是廣汽集團全球化布局中的重要一環。2019年，廣汽集團開始前瞻布局香港市場，成立了香港子公司，構建國際資金、人才、投資三大功能平台。
Hong Kong is one of the core engines for the development of the Guangdong-Hong Kong-Macao Greater Bay Area, and an important area radiating Southeast Asia and a bridge connecting the East and West. It has always been an important part of GAC Group’s global expansion plan. In 2019, GAC Group began to actively expand its presence in the Hong Kong market and established a Hong Kong subsidiary, which served as three major functional platforms for international funding, talent, and investment.
如今廣汽埃安正式進入香港市場，將形成以粵港澳大灣區為中心、輻射亞太地區的全新發展格局，對于擴大全球品牌知名度和影響力有著重要意義。這不僅是廣汽埃安出海的裏程碑，更是廣汽集團國際化征程中的關鍵一步。
Now, GAC AION’s official entry into the Hong Kong market will form a new development pattern centered on the Guangdong-Hong Kong-Macao Greater Bay Area and radiating to the Asia Pacific Region, which is of great significance for expanding its global brand awareness and influence. This not only marks a milestone for GAC AION’s global development, but also is a crucial step of GAC Group’s internationalization journey.
图 | 廣汽埃安登陸香港
在全球減碳浪潮下，全球汽車産業加速向綠色低碳轉型，廣汽埃安將把握時代機遇，以香港市場為新起點，加快新能源汽車的海外布局，推進廣汽集團國際化進程，助力“萬億廣汽”藍圖實現。同時，通過持續推動科技的進步與發展，探索綠色新能源生態未來、構建未來智能綠色生態，廣汽埃安將積極帶動新能源生態産業鏈出海，推動中國汽車産業鏈的深度全球化。
Under the worldwide carbon reduction initiative, the global automotive industry is accelerating its green and low-carbon transformation. Seizing such an opportunity, GAC AION will take the Hong Kong market as a new starting point to accelerate overseas development of its NEV business, promote the internationalization process of GAC Group, and help achieve the goal of producing and selling its one trillionth car. Meanwhile, by continuously promoting technological progress and development, exploring the future of green new energy ecology, and building a future intelligent green ecology, GAC AION will actively drive the overseas development of new energy ecological industry chain, and promote the deep globalization of China’s automotive industry chain.